Channel network

Opening doors.

Our agency exists at the intersection of manufacturers and the trade. Below is how the channel side of the business is organized.

Retail

Independents, regionals & national big-box

From the iconic independent pro shop to the buying offices at the country's largest sporting-goods and rural retailers, we work the full breadth of the trade.

  • · Outdoor & sporting-goods chains
  • · Farm & Ranch retailers
  • · Independent gun shops & pro shops
  • · Range & training facility accounts

Distribution

Two-step distributors & buying groups

Strong distributor relationships are how brands reach the long tail. We work the show floor and work to get your brand in front of the right people.

  • · National outdoor & firearms distributors
  • · Regional farm & ranch distributors
  • · Buying groups & co-ops
  • · Show buying programs 

Coverage

One team.   East of Rockies coverage.

Schooler Outdoor Marketing TerritoryActive sales territory covering 37 states east of the Rocky Mountains.
Active territory

States covered (37)

  • Alabama
  • Arkansas
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Nebraska
  • New Hampshire
  • New Jersey
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Vermont
  • Virginia
  • West Virginia
  • Wisconsin

Retailer or distributor?

Tell us what categories you want to grow.

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